House ID
House iD, a sports and lifestyle Canadian brand, sought to transition from its established gym network to a distinctive apparel brand. To achieve this, they partnered with us to craft a cohesive brand identity encompassing logo design, branding, website development, photoshoots, social media strategy, a 360-degree campaign, and retail store design.
Brand identity and logo design
Central to House iD’s new identity is a minimalist logo featuring two parallel bars. This design element symbolizes balance and strength, reflecting the brand’s fitness heritage. The two bars became a unifying motif, ensuring consistency across all brand materials.
Visual consistency
The direction on the photoshoots was created to capture the essence of House iD’s apparel in dynamic settings. Utilizing dramatic lighting and motion-focused compositions, the imagery conveys energy and movement, resonating with the brand’s active lifestyle ethos.
We also developed a user-centric website that seamlessly integrates e-commerce capabilities with engaging content. The design mirrors the brand’s minimalist aesthetic, utilizing the two-bar motif throughout to maintain visual coherence. Intuitive navigation and responsive design ensure an optimal user experience across devices
Social media strategy
A comprehensive social media strategy was implemented to amplify House iD’s online presence. Content was carefully curated to showcase apparel in real-life scenarios, with a strong emphasis on high-quality visuals and storytelling.
Content was carefully curated to showcase the apparel in authentic, real-life settings and to tell the brand’s story. User-generated content and the consistent use of the two-bar motif across platforms reinforced brand recognition and built an online community around House iD’s lifestyle
The retail store environment was designed to align with the brand’s modern aesthetic, even incorporating the two-bar element into fixtures and signage
House iD’s transformation from a gym network into a full-fledged lifestyle brand was executed with a strong emphasis on consistency, storytelling, and elevated design. Every touchpoint – from the logo and website to social media and physical retail – was meticulously crafted to create a cohesive and recognizable brand experience. The strategic use of the two-bar motif ensured visual continuity across all platforms, strengthening brand recognition. Through careful curation and a thoughtful approach to photography, content, and digital engagement, House iD was positioned as a modern, forward-thinking brand that seamlessly blends performance, style, and identity.