NBA All-Star Weekend
LED Court Innovation
Inspired by the intersection of technology and sports, our design team, with prior experience in constructing RISE courts for Nike, brought agility and innovation to the development of the LED court for the NBA All-Star Weekend 2024.
The Challenge
To design and develop an LED court that not only served as a visually striking centerpiece for the NBA All-Star Weekend but also introduced interactive features that enhanced the viewing experience for both in-arena spectators and television audiences. The court needed to seamlessly integrate real-time replays, live statistics, and player-tracking graphics, ensuring that the visual elements were both dynamic and functional.
Immersive LED Court
Developed in collaboration with Glassfloor, the advanced LED court redefined the visual and interactive experience of the NBA All-Star Weekend. Designed as a state-of-the-art surface, it featured a dynamic system capable of transforming in real-time, seamlessly adapting to the flow of the game.
Widespread Reach and Digital Impact
Averaging 4.7 million viewers across TNT platforms, the event captured a massive audience, reinforcing its significance in the world of sports entertainment. Beyond traditional viewership, the innovative LED court sparked widespread engagement on social media, where fans actively shared videos and images, amplifying its impact. The dynamic visuals and interactive elements resonated with audiences, generating discussions and organic exposure across multiple digital platforms.
The NBA Court as a Dynamic Canvas
Designed as a fully responsive digital surface, the LED court seamlessly displayed high-resolution graphics and real-time data, ensuring clarity at both arena scale and on mobile screens. To optimize branding integration, three primary color sets—red, blue, and green—were adopted, aligning with event sponsors while maintaining visual impact in both live and digital broadcasts.
Pushing the Boundaries of Sports Entertainment
The project redefined the possibilities of sports presentation by merging cutting-edge design with real-time interactivity. The seamless integration of dynamic visuals, responsive data displays, and adaptable branding elements elevated the game-day experience, both in-arena and across digital platforms.